Whether you're looking for an aftershave for your man or a perfume for the woman in your life, looking at the scents that are popular in different countries can be an enlightening experience and help you decide which perfume will suit your individual sense of style. While tastes vary from country to country and even from year to year, some perfumes never go out of fashion and have been incredibly successful all over the world.
It is perhaps little wonder then that the most popular perfumes vary from country to country around the world, but did you realise that a large proportion of consumers tend to opt for perfume from home-grown brands? It would seem that many people see their choice of perfume not only as a way to express their sense of style, but also as a way of reflecting a little national pride.
While of course most people choose to wear the perfume that they like best, it is not unreasonable to assume there's a little subconscious thought process going on when we buy a scent. This would explain why men in France are so keen to splash on a parfum homme, as it is called in France, from iconic French brands such as Jean Paul Gaultier and Christian Dior. French women are just as keen to keep things chic, with parfum femme from haute couture fashion houses such as Chanel, Herms and Dior regularly appearing on the top-sellers lists.
Women from the fashion capitals of the world tend to be attracted to sensual perfumes which have an intense, feminine appeal. Stella McCartney's perfume is one such example of a scent that has these qualities and is popular with women in cities such as London, Paris and Milan. Other smells popular with modern, working women include Dolce & Gabbana Light Blue, Very Irresistible Givenchy and Envy by Gucci.
Men in the UK and USA are more inclined to experiment with lighter and fresher fragrances and even "genderless" perfumes like Wonderwood from Commes des Garons and Calvin Klein One. While big brands like Hugo BOSS and Davidoff continue to top the best-sellers lists with their clean, woody fragrances for men, they are facing challenges from cool, cult brands selling unisex scents aimed at both men and women.
Generally speaking, men in the US tend to look for fresher, lighter notes in an aftershave or eau de cologne. This explains why scents such as Aqua de Gio Pour Homme and L'Eau de Issey Pour Homme remain so popular in the United States. Men in the United Kingdom and Italy are more likely to experiment with niche perfume brands than those in France or Spain, but these cult labels are unlikely to challenge the big brands anytime soon.
It is perhaps little wonder then that the most popular perfumes vary from country to country around the world, but did you realise that a large proportion of consumers tend to opt for perfume from home-grown brands? It would seem that many people see their choice of perfume not only as a way to express their sense of style, but also as a way of reflecting a little national pride.
While of course most people choose to wear the perfume that they like best, it is not unreasonable to assume there's a little subconscious thought process going on when we buy a scent. This would explain why men in France are so keen to splash on a parfum homme, as it is called in France, from iconic French brands such as Jean Paul Gaultier and Christian Dior. French women are just as keen to keep things chic, with parfum femme from haute couture fashion houses such as Chanel, Herms and Dior regularly appearing on the top-sellers lists.
Women from the fashion capitals of the world tend to be attracted to sensual perfumes which have an intense, feminine appeal. Stella McCartney's perfume is one such example of a scent that has these qualities and is popular with women in cities such as London, Paris and Milan. Other smells popular with modern, working women include Dolce & Gabbana Light Blue, Very Irresistible Givenchy and Envy by Gucci.
Men in the UK and USA are more inclined to experiment with lighter and fresher fragrances and even "genderless" perfumes like Wonderwood from Commes des Garons and Calvin Klein One. While big brands like Hugo BOSS and Davidoff continue to top the best-sellers lists with their clean, woody fragrances for men, they are facing challenges from cool, cult brands selling unisex scents aimed at both men and women.
Generally speaking, men in the US tend to look for fresher, lighter notes in an aftershave or eau de cologne. This explains why scents such as Aqua de Gio Pour Homme and L'Eau de Issey Pour Homme remain so popular in the United States. Men in the United Kingdom and Italy are more likely to experiment with niche perfume brands than those in France or Spain, but these cult labels are unlikely to challenge the big brands anytime soon.
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Pour beaucoup de votre prochaine bouteille de parfum, visite l'hypermarch de parfum.
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